The Controlling the Assault of Non-Solicited Pornography and Marketing Act (“CAN-SPAM Act”) is a federal law enacted in 2003. It sets out requirements for businesses and or people who are soliciting services or products via commercial mail to potential consumers. Commercial mail is defined as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.”
This checklist was assembled by Logan Peppin at the UW Privacy Law Clinic
Covered by CAN-SPAM?
Step 1: Ask yourself: Are you a company that is soliciting a product or service via email to prospective consumers?
Purpose of email
Step 2. Identify what is the purpose of your email?
Content of email
Step 3. Content of E-mails. Every email that solicits a service needs these things:
Special spam steps
Step 4: consider special requirements and risks