KUOW used a small chunk of Alex's TVW interview for another, shorter story: (link)
Here's what caught their attention
“Alben envisions a new consumer bill of rights specifically to protect digital or online privacy. He said one element of this new law should be something called “consent in context”—an idea that’s catching fire in Europe.
“If you’re going to use my data for a purpose that I didn’t know about or I didn’t think about, you have to come back to me and then say ‘I want to use this data in another way, do I have your consent?’” Alben said.